Guia Besana selected as a Canon Europe Ambassador
The Barcelona-based Italian photographer will be among the newest set of top tier artists joining the exclusive international programme
Guia Besana has been chosen to join the newly revamped Canon Europe Ambassador Programme, along with a select group of other top photographers and videographers. This year’s judges included Francis Hodgson and Monica Allende, among others, who spoke of the challenges facing photographers today in a “multi-platform world” where the boundaries have begun to dissolve between different artistic media and genres, and expectations of artists, for better and worse, have vastly broadened.
Canon Ambassadors will “share their passion and technical know-how with fellow professionals, as well as the ranks of enthusiastic amateurs who want to develop their skills.” They will be found “at various Canon workshops, seminars and industry events throughout the year, across EMEA. The Ambassadors also advise Canon on product development, pre-testing new cameras and lenses so that the equipment meets the needs of all Canon’s customers.”
Acting as liaisons between their own professional communities and the Canon brand, these individuals can shape how the company is able to support the visual storytelling initiatives of their artistic contemporaries and successors for years to come.